SERVPRO: There’s A Pro For That

SERVPRO is the #1 brand in cleanup and restoration, backed by 50+ years of expertise, 2,000+ locations serving 97% of zip codes, and best-in-class training for a field of certified, knowledgeable experts. But America’s 10th-largest franchise system was still challenged by two long-standing barriers: No one thinks about SERVPRO until disaster strikes, and we’re more expensive than the other guys. It was time for us to help our client partners break through the noise, defend our premium position, and deliver on our promise of making the damage—tangible and intangible—Like it never even happened.®

With every flood comes a flood of emotions. Every fire, a momentary spark of uncertainty. And if it’s your home, your business or your belongings that become damaged, you don’t just want things clean. You want your life back. As disaster strikes, so does the sense of losing control. In those moments what matters most isn’t the storm itself, but the calm of reassurance. That kind of reassurance is born from preparedness. And SERVPRO is prepared for anything.

So, when storms, fire, or water take control of your life, SERVPRO is here to help you take it back.

By narrowing in on the confidence-inducing preparedness of the SERVPRO field teams, we were able to create a longstanding strategic foundation for the business. We opened the aperture for new revenue streams. We unlocked a world of creativity never seen before in our category. We elevated the brand aesthetic to a more premium look and feel. We breathed new life into a longstanding Brand Promise that won us the business two decades ago. And, most importantly, we delivered record-breaking business results for our client partners.

Since its October 2021 debut, the “There’s A Pro for That” campaign has helped SERVPRO achieve 9% Gross Volume Growth, new peak levels for B2C Unaided and Total Brand Awareness, and widened the gap for B2B First Choice for Future Need to 33% vs. the next-closest competitor.

Winner of 40+ awards, including: Silver Clio; Webby Honoree; The One Show: 2 shortlists; ADC shortlist; National Addys: 1 Gold, 5 Silvers; Blackstone Awards Best Brand Campaign.

CCO: Dave Damman

ECD, Art: Jonatan Maldonado

ECD, Copy: Aron Cleary